Functional Website
75%
of people judge a company's
credibility based on their website
78%
of small business owners say a
website has boosted their growth.
67%
of users trust websites with a
seamless experience, boosting sales.
What is the Functional Website?
Actually Get Found Online
We ensure all our websites are properly indexed to appear on Google. We also follow all of Google's best practices for SEO. Before building, we add the right keywords, meta tags, H1 and H2 headers, and make sure everything is optimized for page speed. We also offer blog posts to help with your content creation.
Showcase Your Best Reviews
An online reputation is arguably the most important part of any business. We ensure your company puts its best foot forward by showcasing your top reviews on every page of your website. We'll keep your reviews updated and ensure they are all responded to promptly.
Mobile Friendly
87% of customers search for local businesses on their mobile devices. Ensuring your website loads and functions properly on mobile is our top priority. Our mobile optimizations include clear call-to-actions, hyperlinked phone numbers, and quick load speeds.
Instantly Starts SMS Conversations
We aim to create SMS conversations with potential customers, eliminating the need for email back-and-forths for quotes. Each of our websites includes functional quote forms and a chat widget that instantly starts a text conversation with customers. They’ll receive instant confirmation messages when they reach out, and by capturing their phone number, we ensure you can contact them directly, even if they leave your website.
What working with us looks like...
1
Discovery Call
(20 mins)
It's actually a sales call, we just didn't want to scare you. But seriously... we'll answer all your questions, show you any features you have questions about, and show you live client accounts & results.
2
We build your system
(7-10 days)
Fill out a basic onboarding form with your business details. After we have the correct information, we'll get to work on building your new website & marketing system.
1
Launch Call
(25 mins)
We'll walk you through your new website & marketing system, answer any questions you have, and show you how "everything" works... And by everything, we’re really just talking about pressing two buttons.
Build a Website That Works:
Your Functional Website Questions Answered
What makes a website “functional” in your offering?
A functional website in our context means a site that not only looks good, but works effectively for your business, it’s built to be found in search engines (indexed, optimized meta tags, page speed, etc.), displays your best reviews, is mobile-friendly with strong call-to-actions, and includes conversion tools like quote forms and chat widgets for direct interaction.
How do you improve search visibility and indexing for the site?
We ensure your site is properly indexed by Google and follows best practices: adding the right keywords, meta-tags, H1 and H2 headers, optimizing page speed, and offering blog posts/content creation to support visibility.
What mobile-specific features are included to make the website mobile friendly?
Since a large percentage of users search on mobile devices, our mobile optimisation includes: ensuring the site loads quickly on mobile, clear call-to-actions, hyperlinked phone numbers for easy tap-to-call, and streamlined user experience to convert mobile visitors.
How does the site help convert visitors into leads or customers?
We integrate tools such as functional quote forms and a chat widget that triggers SMS conversations with potential customers. This allows capturing phone numbers and initiating direct contact, even if a visitor leaves the site, improving your lead capture.
Will my business reviews be integrated into the site and how frequently are they updated?
Yes, part of the service is showcasing your top reviews on every page of your website and ensuring the reviews are kept up-to-date. We also emphasise responding promptly to reviews (which helps your online reputation) so your site reflects strong social proof.
Want to schedule a time to talk?
See everything we do to help you grow your business so you can implement it yourself or let us do it for you.
The proof is in the pudding...
Let's see what our clients have to say
This platform has completely transformed how we manage our marketing campaigns. The ease of use and powerful features have made a significant impact on our ROI.
The automation capabilities are incredible. We've saved countless hours and improved our customer engagement significantly.
The analytics and reporting features give us insights we never had before. Our conversion rates have improved by 40%.
Ready to get started?
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